Thursday, December 4, 2014

Mission Statement

My product is called "Merica". It is an alcoholic energy drink for every American who needs that extra kick. The drink is for adult aged 21 and higher. The company is very patriotic with our brands color being red, white and blue. We want a drink that helps every hard working American feel better about their troubles.

Thursday, November 6, 2014

Starbucks HW Response

After reading the article, I think Starbucks changes their logo a little too much. There is nothing wrong with a company changing their image. However, if a company changes their logo too much, it will confuse and anger long time buyers. A company needs to keep up with modern times and a changing audience. They have to keep the attention of the current audience so people do not lose interest.